About Us

Electrofocus10 sells digital English as a Second Language (ESL) solutions. English-to-go uses the Internet to deliver:

Integrated and custom tailored sets of lessons
Courses
Assessments
Tests.

The market
English has become the default language of communication for the whole world. This presents a significant opportunity with over two billion people studying the English language today. Simultaneously, the digital economy, driven by the demand for “information here and now” has grown exponentially. The convergence of these two trends (English as the global language and the digital economy) is fuelling the demand for digital ESL solutions. We have positioned Electrofocus10 to reap the benefits of this demand and believe that in ten years, the Electrofocus10 model will be standard industry practice.

Positioning
As yet, no one company provides a complete digital ESL package which caters for both teachers and students, and offers assessment, instant tailored lessons, certification and personalized learning pathways. This is the market niche Electrofocus10 seeks to dominate.

Electrofocus10’s competitive advantages include ownership of an unparalleled database of on-line ESL content. Electrofocus10 owns a database of thousands of ESL lessons covering all areas of English competence and topics. Using this database, Electrofocus10 can create custom solutions in real time for its key market sectors: Institutions, teachers and students.

Electrofocus10 has created strong brand awareness with its Instant Lessons™, Instant Workbooks™, Max Vocab™, Anna Grammar™ and SelfAccess™ range of products that have been used by more than 80,000 users.

Electrofocus10’s products are more cost effective and efficient than any traditional publishing model. We achieve this through our robust and scalable business model which is based around 4 key elements.

A qualified contract labour resource pool of ESL teachers that produce our educational resources.
A global base of geographic distributors who are connected with their markets and eager to take advantage of it.

Centralised marketing functions which are localised by our distributors.

Distribution via the Internet.

Finally, Electrofocus10, unlike our competition, is enthusiastically embraced by institutions, teachers and students alike. This is because Electrofocus10 is positioned as the teacher’s friend. Electrofocus10 does not attempt to replace schools or teachers; we help them.

Products
The Board
Domains
Partners
Distributors
Premium Resellers
Affiliates

Products

1. Teacher resources
Electrofocus10 has more than 1,700 individual “print and teach” lessons targeted at schools and teachers to provide a total resource base for teaching ESL/EFL. To put this into perspective, if just our Instant Lessons™ (which currently exceed 1100) were printed out they would take approximately 5,000 A4 pages. All of this material is available in a fully indexed database.

In addition we have developed hundreds of hours of on-line interactive resources which students can use to improve their skills as well as practice for major English examinations (e.g. TOEIC, FCE, IELTS or TOEFL).

2. Courses
Using our resource base as a core, Electrofocus10 can assemble a customised course for individuals and schools that will meet all of their individual requirements. In addition, the resources can be used to assemble courses for ESP (English for Special Purposes) such as medicine or aviation.

3. Online lessons
http://www.selfaccess.com is a site designed specifically student use. There are more than 400 online lessons available in the library based on Reuters news articles. Intermediate level students and above can use the Academic lessons to assist in preparation for TOEFL, IELTS, FCE or TOEIC.
We also have online exam preparation courses.
The General English exercises provide listening, reading, writing and grammar exercises from elementary to advanced. These lessons are used by universities, ESL schools and secondary schools all over the world. Free samples are available.

4. Remedial courses
Finally for individual learners, our resource and database structure will allow us to administer an on-line test, automatically diagnose deficiencies and then generate a specifically tailored remedial course in real time.